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- A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons [Hardcover] Pacult, F. Paul
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229392287
A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons [Hardcover] Pacult, F. Paul
88% of respondents would recommend this to a friend
Item #:
229392287
BSD 149
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What Stands Out
Detailed History
Offers a comprehensive exploration of Chivas Regal and The Glenlivet, detailing their origins, evolution, and impact on the whiskey industry, appealing to both enthusiasts and new drinkers seeking knowledge.
Cultural Insight
Examines the cultural significance and global influence of these iconic brands, providing readers a deeper appreciation and understanding, making it essential for whiskey lovers and history enthusiasts alike.
Expert Narration
Written by renowned whiskey expert F. Paul Pacult, the book combines authority and engaging storytelling, ensuring readers receive insightful analysis and captivating anecdotes from the world of premium scotch.
Product Details
| Publishers | john wiley & sons inc |
| Date of publication | January 1, 2005 |
| Prints | 1. |
| Language | English |
| ISBN-10 | 0471662712 |
| ISBN-13 | 978-0471662716 |
| Dimensions | 16 x 2.54 x 24.13 cm |
Who Should Buy?
-
Whisky Enthusiasts
Those who appreciate whisky's history will find detailed insights into Chivas Regal and The Glenlivet's evolutions.
-
Industry Professionals
Bartenders and marketers can benefit from the detailed analysis of branding strategies and global market success.
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Cultural Researchers
Scholars studying the impact of branding on culture will find valuable case studies within this compelling narrative.
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Casual Readers
Those looking for light reading may find this detailed whisky history book overly dense and technical.
Product Description
A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons [Hardcover] Pacult, F. Paul
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Pros
- Engaging storytelling
- Rich historical insights
- Well-researched content
- Appealing to whiskey lovers
- Beautiful hardcover edition
Cons
- Some topics may feel brief.
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