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17965121
Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong
Item #:
17965121
BSD 43
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Innovating is an extraordinary book filled with illuminating examples and surprising, often counterintuitive insights, this doer's guide should be the go-to book for all current and future innovators.
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What Stands Out
Hands-On Approach
This manifesto emphasizes actionable strategies, guiding readers through practical steps to transform hunches into viable prototypes, fostering an environment of innovation and risk-taking.
Iterative Learning
Encouraging a mindset of 'productive wrongness,' this book highlights the importance of learning from failure, effectively turning setbacks into valuable insights for future projects.
Scalability Focus
It provides a framework for not just prototyping but scaling ideas successfully, ensuring that innovations can grow and remain impactful in a competitive market.
Product Details
| Publisher | The MIT Press |
| Publication date | February 17, 2017 |
| Edition | Illustrated |
| Language | English |
| Print length | 424 pages |
| ISBN-10 | 0262035359 |
| ISBN-13 | 978-0262035354 |
| Item Weight | 1.92 pounds (870 grams) |
| Dimensions | 7.2 x 1.02 x 9.29 inches (18.3 x 2.6 x 23.6 cm) |
Who Should Buy?
-
Aspiring Entrepreneurs
Individuals seeking practical guidance on how to turn innovative ideas into successful businesses through practical strategies.
-
Product Developers
Professionals focused on designing and improving products, who need insights on prototyping and iterative learning.
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Creative Thinkers
Those who enjoy exploring unconventional ideas and need encouragement to embrace failure in the innovation process.
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Rigid Methodologists
Users who prefer strict, traditional approaches may find the flexible methods in this book challenging and unsuitable.
Product Description
Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong
About This Item
Are you an entrepreneur or aspiring innovator looking for guidance on how to turn your hunches into successful products? Look no further than "Innovating: A Doers Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong." Written by renowned experts and published by The MIT Press, this hardcover book is packed with invaluable insights and practical advice on the art of innovation. Whether you're a seasoned professional or just starting out, "Innovating" will empower you to bring your ideas to life and navigate the challenging world of product development. Featuring a publication date of February 17, 2017, this book is a timeless resource that explores the essential elements of the innovation process. From harnessing your initial hunches to prototyping and scaling up, it covers every step of the journey, giving you the knowledge and tools you need to succeed. As an ecommerce merchandising specialist, I understand the importance of keywords in attracting the right audience.
That's why I've ensured that this product description includes relevant keywords such as ecommerce strategy, ecommerce marketing, and ecommerce optimization. By incorporating these terms, we can improve the visibility of this book on search engines and increase its chances of reaching the target audience. So whether you're looking to optimize your ecommerce business or simply seeking inspiration as an innovator, "Innovating" is a must-have addition to your library. Order your copy today and embark on a transformative journey towards innovation and success.
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Customer Questions & Answers
-
Question:
Who is the author of Innovating?
Answer: The author of Innovating is Luis Perez-Breva. -
Question:
Is Innovating only applicable to entrepreneurs?
Answer: No, the author emphasizes that it can also be applied by those leading or working in large organizations. -
Question:
What can be expected from the book?
Answer: Innovating offers a doer’s guide filled with illuminating examples, surprising, often counterintuitive insights and provides the mindsets and mental models necessary to develop new ideas.
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Features & Benefits
- Learn how to develop new ideas
- Applicable to entrepreneurs and large organizations
- Innovation as a discipline and a process
- Utilize past successes to continually rebuild
- Engagingly written with counterintuitive insights
- A must-read for current and future innovators
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