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Item #:
40962288
Marketing Management
Item #:
40962288
BSD 65
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What Stands Out
Comprehensive Coverage
This edition offers an extensive overview of modern marketing theories and practices, equipping students and professionals with the essential knowledge needed to excel in today's competitive landscape.
Practical Case Studies
Includes real-world case studies that illustrate the application of marketing concepts, helping readers understand practical implications and strategies used by successful companies.
Updated Research
Incorporates the latest research and trends in marketing, ensuring readers are well-informed about cutting-edge strategies and technologies shaping the industry.
Product Details
| Publisher | South-Western Pub |
| Publication date | January 1, 2017 |
| Edition | 5th |
| Language | English |
| Print length | 324 pages |
| ISBN-10 | 1337271128 |
| ISBN-13 | 978-1337271127 |
| Item Weight | 1.2 pounds (540 grams) |
| Reading age | 1 year and up |
| Dimensions | 8.25 x 0.75 x 10.25 inches (21 x 1.9 x 26 cm) |
Who Should Buy?
-
Students
Ideal for business students seeking a comprehensive understanding of marketing principles and strategies for their coursework.
-
Marketing Professionals
Useful resource for marketing practitioners aiming to enhance their skills and knowledge about contemporary marketing practices.
-
Educators
Valuable for educators who need a structured reference to teach marketing concepts effectively in their courses.
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Beginner Marketers
Not suitable for complete novices as it assumes prior knowledge of marketing concepts and terminologies.
Product Description
Marketing Management
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